For generations, Postum has been a staple in many American households, offering a unique and comforting beverage experience. This wheat-based drink has a rich history, dating back to the late 19th century, and has been a favorite among those seeking a coffee substitute. However, with the ever-changing landscape of consumer preferences and the rise of new beverage trends, many have wondered: do they still make Postum? In this article, we will delve into the history of Postum, its production, and its current availability, providing a comprehensive answer to this question.
A Brief History of Postum
Postum was first introduced in 1895 by C.W. Post, the founder of the Postum Cereal Company. Initially marketed as a health food, Postum was positioned as a coffee substitute, made from roasted wheat and molasses. The drink quickly gained popularity due to its unique flavor and perceived health benefits. During World War II, Postum became an essential part of American life, as coffee was rationed, and the drink served as a suitable alternative. The brand continued to thrive throughout the 20th century, with Postum becoming a staple in many American households.
The Rise and Fall of Postum’s Popularity
Postum’s popularity peaked in the mid-20th century, with the brand becoming a cultural icon. The drink was often advertised as a healthier alternative to coffee, with claims that it could help alleviate symptoms of indigestion and other health issues. However, as consumer preferences shifted towards more exotic and specialty coffee drinks, Postum’s popularity began to decline. By the 1970s and 1980s, the brand had lost significant market share, and its production was eventually phased out.
The Revival of Postum
In 2012, the Postum brand was acquired by Eliza’s Quest Food, a company dedicated to reviving classic food brands. With a renewed focus on quality and ingredients, Postum was re-launched, offering a range of flavors, including the original wheat-based drink. This revival sparked a new wave of interest in the brand, with many nostalgic consumers seeking out the familiar taste of Postum. Today, Postum is once again available in stores and online, offering a unique beverage experience for those seeking a coffee substitute.
Current Production and Availability
So, do they still make Postum? The answer is yes. Postum is currently produced by Eliza’s Quest Food, which has committed to maintaining the brand’s traditional recipe and quality standards. The drink is made from roasted wheat and molasses, with no artificial flavors or preservatives. Postum is available in a range of flavors, including original, decaf, and instant, catering to diverse consumer preferences.
Where to Buy Postum
Postum can be found in various retail stores, health food stores, and online marketplaces. Some of the popular places to buy Postum include:
- Amazon
- Walmart
- Target
- Health food stores like Whole Foods and Sprouts
Online Availability
In addition to retail stores, Postum is also available for purchase online, directly from the manufacturer’s website or through various e-commerce platforms. This convenient option allows consumers to purchase Postum from the comfort of their own homes, with the added benefit of doorstep delivery.
Health Benefits and Nutrition
One of the primary reasons Postum has maintained a loyal following is its perceived health benefits. As a coffee substitute, Postum is often touted as a healthier alternative, with lower caffeine content and no artificial ingredients. The drink is also gluten-free and vegan-friendly, making it an attractive option for consumers with dietary restrictions.
Nutritional Content
A single serving of Postum (1 tablespoon) contains:
| Nutrient | Amount |
|---|---|
| Calories | 10-15 |
| Carbohydrates | 2-3g |
| Fiber | 0-1g |
| Protein | 0-1g |
| Sodium | 1-2mg |
Comparison to Coffee
In comparison to coffee, Postum has a significantly lower caffeine content, with approximately 0-2mg per serving, compared to coffee’s 60-180mg per 8oz cup. This makes Postum an attractive option for those sensitive to caffeine or seeking a low-caffeine alternative.
Conclusion
In conclusion, Postum is indeed still being made, with Eliza’s Quest Food committed to maintaining the brand’s traditional recipe and quality standards. With its unique flavor, perceived health benefits, and convenient availability, Postum remains a beloved beverage among many consumers. Whether you’re a nostalgic fan or a newcomer to the brand, Postum offers a distinct and comforting drinking experience that is sure to satisfy. So, the next time you’re in the market for a coffee substitute or simply looking to try something new, consider giving Postum a try – it’s still being made, and it’s still delicious.
What is Postum and how was it originally made?
Postum is a coffee substitute that was first introduced in the late 19th century. It was originally made from a combination of roasted wheat and molasses, which gave it a rich, earthy flavor. The ingredients were roasted together to create a dark, coffee-like powder that could be brewed into a hot beverage. Postum was marketed as a healthier alternative to coffee, as it did not contain any caffeine or other stimulants. It quickly gained popularity in the United States and became a staple in many American households.
The original recipe for Postum has remained largely unchanged over the years, although some variations have been introduced. The traditional recipe involves roasting wheat and molasses together to create a deep, caramel-like flavor. The roasted mixture is then ground into a fine powder, which can be brewed into a hot beverage using hot water. Postum can be enjoyed on its own or with the addition of milk, sugar, or other flavorings. Despite its popularity in the past, Postum is no longer as widely available as it once was, leading many to wonder if it is still being produced.
Do they still make Postum today?
Yes, Postum is still being made today, although it is not as widely available as it was in the past. The original manufacturer of Postum, the Postum Cereal Company, was acquired by General Foods in the 1920s, and later by Kraft Foods in the 1990s. In 2007, Kraft Foods discontinued the production of Postum, citing declining sales and a lack of demand. However, in 2012, a new company called Eliza’s Quest Foods acquired the rights to the Postum brand and began producing the coffee substitute once again.
Today, Postum is available for purchase online and in some specialty stores. The new manufacturer, Eliza’s Quest Foods, has remained true to the original recipe and continues to produce Postum using the same ingredients and roasting process as the original. The company has also introduced some new variations of Postum, including a decaf version and a version made with organic ingredients. Despite its limited availability, Postum remains a beloved beverage among many who remember it from their childhood or have discovered it in recent years.
Where can I buy Postum today?
Postum is available for purchase online through various retailers, including Amazon and the Eliza’s Quest Foods website. It can also be found in some specialty stores, such as health food stores and gourmet food shops. In addition, some online marketplaces, such as eBay and Etsy, may carry Postum from individual sellers or small retailers. However, availability and pricing may vary depending on the retailer and location.
For those who are having trouble finding Postum in stores, it may be possible to special order it through a local health food store or gourmet food shop. Some retailers may also offer a mail-order service, allowing customers to purchase Postum by phone or online and have it shipped directly to their doorstep. Additionally, Eliza’s Quest Foods offers a store locator on their website, which can help customers find a retailer near them that carries Postum.
Is Postum a healthy alternative to coffee?
Postum has long been marketed as a healthier alternative to coffee, due to its lack of caffeine and other stimulants. The roasted wheat and molasses used to make Postum are also rich in nutrients, including fiber, vitamins, and minerals. Additionally, Postum is naturally free from many of the additives and preservatives found in commercial coffee products. However, it is worth noting that Postum is still a processed food product and should be consumed in moderation as part of a balanced diet.
In terms of specific health benefits, Postum has been touted as a good source of dietary fiber, which can help promote digestive health and support healthy blood sugar levels. The molasses used in Postum is also a rich source of minerals, including iron, calcium, and potassium. Furthermore, the lack of caffeine in Postum makes it a good option for those who are sensitive to caffeine or who want to reduce their caffeine intake. Overall, Postum can be a healthy addition to a balanced diet, but it is still important to consume it in moderation and as part of a varied diet.
Can I make my own Postum at home?
Yes, it is possible to make your own Postum at home using a combination of roasted wheat and molasses. The process involves roasting the wheat and molasses together in a pan or oven to create a deep, caramel-like flavor. The roasted mixture can then be ground into a fine powder using a coffee grinder or food processor. Homemade Postum can be customized to suit individual tastes by adjusting the ratio of wheat to molasses or by adding other ingredients, such as spices or sweeteners.
To make Postum at home, start by roasting 1 cup of wheat berries in a 350°F oven for about 10-15 minutes, or until fragrant and lightly browned. Then, add 1/4 cup of molasses to the roasted wheat and stir to combine. Continue roasting the mixture for an additional 5-10 minutes, or until it reaches the desired level of darkness and flavor. Allow the mixture to cool, then grind it into a fine powder using a coffee grinder or food processor. Homemade Postum can be stored in an airtight container for up to 6 months and can be brewed into a hot beverage using hot water.
Is Postum gluten-free?
Postum is made from wheat, which contains gluten, a protein that can cause adverse reactions in individuals with gluten intolerance or celiac disease. Therefore, traditional Postum is not gluten-free. However, Eliza’s Quest Foods, the current manufacturer of Postum, offers a gluten-free version of the product made from gluten-free ingredients. This version is suitable for individuals with gluten intolerance or celiac disease who want to enjoy the flavor and benefits of Postum.
It is worth noting that even if you are not gluten-intolerant, you may still want to consider a gluten-free version of Postum if you are looking for a product with fewer allergens or irritants. Additionally, some individuals may prefer a gluten-free version of Postum for personal or dietary reasons. If you are unsure about whether Postum is suitable for your dietary needs, it is always best to consult with a healthcare professional or registered dietitian for personalized advice. They can help you determine the best options for your individual needs and health goals.