In recent years, the world of beverages has witnessed a significant shift towards low-ABV (alcohol by volume) drinks, and one brand that has been making waves in this space is Haus. As a popular apéritif drink, Haus has gained a loyal following among those who prefer a lighter, more refreshing alternative to traditional cocktails. But have you ever wondered who owns Haus? In this article, we’ll delve into the history of Haus, its founders, and the current ownership structure of the company.
A Brief History of Haus
Haus was founded in 2019 by Helena Price Hambrecht and Woody Hambrecht, a husband-and-wife duo who were inspired by the traditional European apéritif culture. The idea for Haus was born out of a desire to create a drink that was not only delicious but also low in calories and ABV. After months of experimentation, the Hambrechts launched Haus with a range of flavors, including Lemon Ginger, Grapefruit Rosemary, and Bitter Clove.
The Rise of Haus
Since its launch, Haus has experienced rapid growth, with the brand becoming a staple in many upscale bars, restaurants, and retailers across the United States. The company’s success can be attributed to its unique approach to the apéritif market, which focuses on using high-quality, all-natural ingredients and innovative flavor combinations.
Key Factors Contributing to Haus’s Success
Several factors have contributed to Haus’s success, including:
- Unique flavor profiles: Haus’s range of flavors is designed to appeal to a wide range of palates, from citrusy and refreshing to bitter and complex.
- Low-ABV formula: Haus’s drinks are designed to be low in ABV, making them an attractive option for those who want to enjoy a drink without the guilt.
- High-quality ingredients: Haus uses only the finest, all-natural ingredients in its drinks, which has helped to establish the brand as a premium player in the market.
- Strong branding and marketing: Haus has invested heavily in its branding and marketing efforts, which has helped to create a loyal following among its target audience.
The Founders of Haus
Helena Price Hambrecht and Woody Hambrecht are the co-founders of Haus. The couple met while working in the tech industry and discovered a shared passion for food, drink, and hospitality.
Helena Price Hambrecht
Helena Price Hambrecht is a entrepreneur and designer who has a background in branding and marketing. Prior to founding Haus, she worked as a designer at several top tech companies, including Facebook and Dropbox.
Woody Hambrecht
Woody Hambrecht is a entrepreneur and winemaker who has a background in the wine industry. Prior to founding Haus, he worked as a winemaker at several top wineries, including Hambrecht Vineyards, which was founded by his family.
Current Ownership Structure of Haus
In 2020, Haus announced that it had raised $4.5 million in funding from a group of investors, including venture capital firms and individual investors. The funding round was led by Imaginary Ventures, a venture capital firm that invests in consumer brands.
Investors in Haus
Some of the notable investors in Haus include:
- Imaginary Ventures: A venture capital firm that invests in consumer brands.
- Forerunner Ventures: A venture capital firm that invests in consumer and retail brands.
- Shake Shack founder Danny Meyer: A well-known restaurateur and entrepreneur who has invested in several food and beverage brands.
Ownership Structure
While the exact ownership structure of Haus is not publicly disclosed, it is believed that the company is owned by a combination of its founders, investors, and employees. The Hambrechts are likely to retain a significant stake in the company, while investors such as Imaginary Ventures and Forerunner Ventures will also hold a significant stake.
Conclusion
Haus is a popular low-ABV apéritif drink that has gained a loyal following among those who prefer a lighter, more refreshing alternative to traditional cocktails. The company was founded by Helena Price Hambrecht and Woody Hambrecht, a husband-and-wife duo who were inspired by the traditional European apéritif culture. While the exact ownership structure of Haus is not publicly disclosed, it is believed that the company is owned by a combination of its founders, investors, and employees. With its unique flavor profiles, low-ABV formula, and high-quality ingredients, Haus is well-positioned to continue its rapid growth and become a leading player in the apéritif market.
Who owns Haus, the popular low-ABV apéritif drink?
Haus is owned by Haus Laboratories, Inc., a company co-founded by Helena Price Hambrecht and Woody Hambrecht in 2019. The company is headquartered in Sonoma, California, and is known for its line of low-ABV apéritif drinks made with natural ingredients and unique flavor profiles.
Helena Price Hambrecht, a former brand strategist, and Woody Hambrecht, a winemaker, joined forces to create a drink that would appeal to those looking for a lighter, more approachable alternative to traditional cocktails. With Haus, they aim to redefine the way people drink and socialize, focusing on community, sustainability, and delicious, easy-drinking beverages.
What inspired the creation of Haus?
The idea for Haus was born out of a desire to create a drink that would fill a gap in the market for low-ABV, easy-drinking beverages. Helena Price Hambrecht and Woody Hambrecht drew inspiration from their own experiences and preferences, as well as from the growing demand for lower-ABV drinks and more mindful drinking habits.
The founders were also influenced by the traditional European apéritif culture, where drinks are enjoyed as a way to slow down and savor the moment. They set out to create a drink that would capture the essence of this culture, using natural ingredients and unique flavor profiles to craft a range of apéritifs that are both delicious and approachable.
What makes Haus different from other apéritif drinks?
Haus is distinct from other apéritif drinks in several ways. Firstly, its low-ABV formula makes it an attractive option for those looking to drink more mindfully or reduce their alcohol intake. Additionally, Haus is made with natural ingredients, sourced from local farmers and suppliers whenever possible, which sets it apart from many commercial apéritif brands.
Another key differentiator is Haus’s focus on community and sustainability. The company prioritizes eco-friendly packaging, sourcing, and production methods, and aims to create a sense of connection among its customers through events, partnerships, and online engagement. This approach has helped Haus build a loyal following and establish itself as a leader in the low-ABV apéritif market.
What flavors does Haus offer?
Haus offers a range of unique and delicious flavors, each crafted to showcase the brand’s commitment to natural ingredients and creative flavor combinations. Some of the most popular flavors include Grapefruit Rosemary, Bitter Clove, and Lemon Ginger, among others.
Each Haus flavor is carefully designed to be versatile and easy to drink, whether enjoyed on its own, paired with food, or used as a base for craft cocktails. The brand is constantly innovating and experimenting with new flavors, so customers can expect to see limited-edition releases and seasonal offerings throughout the year.
Where can I buy Haus?
Haus is available for purchase online through the company’s website, as well as in select retailers and restaurants across the United States. The brand has partnered with a range of like-minded businesses, from specialty food stores to upscale bars and restaurants, to offer its products to customers nationwide.
Customers can also find Haus at various events and activations throughout the year, from food festivals to pop-up bars and workshops. The brand is committed to building a strong community around its products, and encourages customers to share their Haus experiences and connect with others who share their passion for low-ABV drinking.
Is Haus suitable for all drinkers?
Haus is designed to be a versatile and approachable drink that can be enjoyed by a wide range of people. Whether you’re a seasoned cocktail enthusiast or just looking for a lighter alternative to traditional drinks, Haus offers a unique and delicious option.
That being said, Haus may not be suitable for everyone, particularly those who prefer stronger, more full-bodied drinks. Additionally, as with any alcoholic beverage, Haus should be consumed responsibly and in moderation. The brand encourages customers to drink mindfully and prioritize their health and well-being.
What is Haus’s approach to sustainability?
Haus is committed to sustainability and eco-friendliness in all aspects of its business, from sourcing and production to packaging and distribution. The brand prioritizes environmentally responsible practices, such as using recyclable materials, reducing waste, and sourcing ingredients from local farmers and suppliers.
Haus also aims to create a positive impact on the communities it serves, through partnerships with like-minded businesses and organizations, as well as initiatives that promote mindful drinking and sustainable living. By choosing Haus, customers are supporting a brand that shares their values and is dedicated to making a positive difference.